Kebria Sabouri

Kebria Sabouri

Kebria Sabouri

Kebria Sabouri image - Design portfolio

Senior Product Designer

Senior Product Designer

about

A product designer who builds shared understanding before building interfaces. with 5+ years in Public sector, where good design requires navigating complex policy, regulation, and cross-team dependencies to reach solutions that stick.

featured projects

Lead with what's at stakes

Hundreds of thousands of NSW drivers use Online Licence Renewal each year. Many completed the entire flow only to learn at the final step that they still needed to visit a service centre. The issue wasn’t the UI. It was the architecture. I reverse engineered the service, identified where it was failing, and set a new direction before the redesign began.

Lead with what's at stakes

Hundreds of thousands of NSW drivers use Online Licence Renewal each year. Many completed the entire flow only to learn at the final step that they still needed to visit a service centre. The issue wasn’t the UI. It was the architecture. I reverse engineered the service, identified where it was failing, and set a new direction before the redesign began.

Lead with scale

Accessibility is usually treated as a checklist you run at the end. I had the chance to make it the starting point. Working with different teams and roles, I embedded inclusive design into the components and page templates themselves, so every transaction built on top of them would inherit accessible behaviour by default, not by accident.

Lead with scale

Accessibility is usually treated as a checklist you run at the end. I had the chance to make it the starting point. Working with different teams and roles, I embedded inclusive design into the components and page templates themselves, so every transaction built on top of them would inherit accessible behaviour by default, not by accident.

skills

UI/UX Design: end to end design across discovery, prototyping, testing, and delivery.

Accessibility: testing with WCAG 2.2 (VoiceOver, Microsoft Insights), inclusive language.

Data-Driven Design: journey mapping, flow analytics, insight translation to UX metrics.

Service Design: linking front stage experiences to back end process and policy.

Collaboration & Communication: stakeholder facilitation, cross functional workshops.

Government Policy & Standards: GEL 3.0, TaPaaS library, Digital NSW Standards, Service Design Blueprinting.

AI empowered Design Process: leveraging tools to accelerate research synthesis, prototype testing, and data flow mapping (Copilot, Figma AI).